Senior Product Leadership · From $8,000/month
Fractional CPO Services. Healthcare. SaaS. Fintech.
Senior product leadership for medical device, SaaS, and fintech startups. Roadmap, research, GTM, pricing, AI strategy. Embedded 2–3 days a week from $8,000/month — vs. $300K+ for a full-time CPO.
Product Strategy & Vision
We define where your product is going, why it's going there, and the 18-month bets that compound. Not a feature wishlist — a thesis you can defend to investors. Built across medical device platforms (FDA SaMD pathways), SaaS verticals (multi-tenant pricing, retention), and fintech rails (regulated workflows, partner economics).
Roadmap Ownership & Prioritization
We own the roadmap end-to-end: prioritization frameworks, scope decisions, sprint planning, and the hard "no" calls that actually ship. Engineering knows what to build next; sales and CS know what they can promise. We've cut roadmaps in half and shipped 2× faster — Mercer reduced admin tasks by 40% with the same engineering capacity.
User Research & Experience
We lead user research, define personas grounded in real interview data, and design the journey end-to-end. We make sure what you ship solves a problem people will pay to solve — not the problem your loudest customer described last quarter. Critical in healthcare where clinician workflow assumptions kill 70% of features.
GTM, Pricing & Packaging
We sit between product and revenue: pricing models, tier definition, packaging, expansion mechanics, and competitive positioning. For SaaS, we've moved companies from per-seat to outcome-based pricing without churn. For healthcare, we've packaged platforms for both clinician and payer buyers with different willingness-to-pay curves.
AI Product Strategy
We define where AI creates real product value vs. feature theater. Model selection, evaluation harness, hallucination mitigation in regulated contexts, and the build-vs-buy line for embeddings, agents, and RAG. We've shipped AI product features into production across SaaS and healthtech with measurable retention impact.
Product Team & Process Development
We build the product organization that scales after we leave: hiring PMs, defining career ladders, establishing rituals (research reviews, roadmap reviews, launch retros), and the data infrastructure that lets product be measured. Leave behind a team and a system, not just a deck.
- 01
Discovery call
30-minute call to understand your product, customers, current roadmap, and what success looks like 90 days from now. You'll leave with three specific recommendations even if we don't end up working together.
- 02
Product audit
Two-week deep dive: roadmap review, customer interview synthesis, retention/churn analysis, GTM and pricing diagnostic, and product-org assessment. You get a written report ranked by business impact.
- 03
90-day plan
Joint workshop to align on the first quarter: 3 measurable product outcomes, sequenced workstreams, research priorities, and the team and tools required. Success is defined before any retainer starts.
- 04
Embedded execution
We work 2–3 days per week as a member of your leadership team. In your standups, your roadmap reviews, your customer calls, and your board prep. Outcomes, not deliverables.
- 05
Hiring & transition
When the product strategy is set and the team can run it, we help you hire a full-time CPO or Head of Product and stay on as advisor. Goal: a product organization that keeps shipping after we leave.
Advisory
$8,000 / month
1 day/week
Strategic guidance, roadmap review, product hiring calibration. No day-to-day ownership.
Ideal stage
Founders with strong PM but needing CPO-level oversight
Fractional
$14,000 / month
2 days/week
Embedded leadership: roadmap ownership, research, GTM/pricing, board updates.
Ideal stage
Seed–Series A startups; growth-stage companies scaling product
Embedded
$20,000 / month
3+ days/week
Near-full-time CPO involvement. Major product re-platforming, GTM pivots, or transitions.
Ideal stage
Series A/B in critical phases; PE-backed portfolio companies
Who This Is For
Designed for founders who need senior product judgment, not headcount.
Most companies pre-Series C don't need a full-time CPO; they need senior product leadership in the room when roadmap, pricing, and GTM decisions are made. If any of these describe you, a fractional engagement is probably the right shape:
- —Healthtech and medical device startups needing FDA-aware product strategy
- —SaaS companies with strong engineering but no product leadership
- —Fintech startups translating regulated workflows into customer-loved products
- —Founders transitioning from founder-led product to a product team
- —Series A–C companies preparing roadmap and team for scale
- —Companies where product and engineering are misaligned on what to ship
- —PE-backed portfolio companies needing interim product leadership during transitions
Mercer · Fortune 500
$1M+ saved by killing the wrong product investments
Fractional CPO — audited planned tech investments, redesigned sales enablement, cut 40% of admin tasks.
Read case studyA'alda · Healthcare (IPO)
From zero to IPO: building the veterinary healthcare platform
Fractional CPO/CTO from founding through Tokyo IPO. Owned product strategy, GTM, and clinician research.
Read case studyAesthetic Record · SaaS
EMR platform across 4,000+ US clinics
Product leadership for the EMR + practice management platform — pricing, packaging, clinician workflow research.
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Blog
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Industry
Fractional CPO for Healthcare
Product leadership for EMR platforms, digital health, and life sciences.
Service
Fractional CTO Services
Need technical leadership alongside product? We do both.
Ready for senior product leadership this month?
400+ founder strategy calls completed. You'll leave with three specific recommendations whether or not we work together. No deck, no pitch — just judgment.
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